WHO : Tavi Gevinson AKA Style Rookie “the personality of a 28 year old, style of a 65 year old and the body of an 8 year old”
WHAT : thenewgirlintown.blogspot.com . created in May 2008 at the tender age of twelve years
old.
WHERE: her girly, typical-12-year-old bedroom in the suburbs of Chicago
WHY : The self proclaimed ‘tiny 13 year old dork that sits inside all day wearing awkward jackets
and pretty hats,’ has created a blog that’s drawn enormous amounts of fashion media
attention. The Blog STYLE ROOKIE has a professional layout featuring in depth fashion
coverage, coupled with engaging and frank writing. Tavi's quirky personality and stellar
reporting skills have earned her a front row seat at the fashion shows, as well as garnering
the tiny style maven worldwide fame.